Description: Everzippy is a powerful webinar automation tool that aims to help you turbocharge your business
Operating System: Cloud-Based
Application Category: Webinar Marketing
Everzippy is a powerful webinar automation tool that aims to help you build email marketing lists with a purpose
EverZippy Review : What is It ?
Everzippy is a powerful webinar automation tool that aims to help you build email marketing lists with a purpose. With Everzippy, you can schedule and automate your webinar footage to play at set intervals and the software aims to recreate the live experience for users.
EverZippy Review : Key Features ?
EverZippy Alternatives ?
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The Secret Formula for Webinar Presentations that Work Every Time
If you’ve ever wondered how you can do a webinar that people actually want to watch, you’ve come to the right place. In today’s message we will see if you should even plan a webinar, a checklist of best practices for webinars.
Should You Even Produce a Webinar? EverZippy Review
Believe it or not, this is a question that most marketers do not ask before they dive headlong into making a slide show, making invitation emails and all those other great things.
This is the reason that there are so many painfully boring webinars: many marketers do not produce webinar because it is useful for their audience, but because it will be a great tool for generating leads. Unfortunately, not all content deserves a webinar, but that has never stood in the way of a determined marketer with achievable goals.
Before you start making slides, you must ask yourself if what you offer really has value. When in doubt, consider whether you would view your webinar. You may think everyone is ready and willing to drop everything and enjoy your irresistible hour-long webinar about supply chain management (or whatever you do), but remember that most people are too busy to stop what they do and watch a webinar that doesn’t interest them.
Is a Webinar a Good Fit For Your Content? EverZippy Review
Some ideas are better suited to the webinar format than others. For example, the following would fit well with a webinar:
A detailed investigation of a niche topic from a new perspective
A panel discussion about a current news-based problem in your industry
A thorough, example-driven “how-to” tutorial
An adaptation of a presentation of a conference conference
An interview with an industry leader
On the other hand, the following would probably not provide a particularly attractive webinar:
A small product release or update
A news-based webinar with little or no new information / opinion
A broad, “content thin” webinar on a general topic
A webinar that focuses on a tired idea or concept (for example ‘content is king’)
A straightforward sales platform / product pitch
It is also good to remember that misleading attendees with promises of sensational content and not delivering a sales pitch as useful content is a great way to make people angry and compromise your reputation. If you claim that your webinar is really great, make sure you can live up to your own hype.
Now that you’ve found an idea for a really interesting and useful webinar, let’s talk about how to make it happen – and potential pitfalls to avoid.
Webinar Best Practices Checklist – EverZippy Review
There are two different aspects of producing a webinar that you have to think about: the technical side and the content side. Both offer unique challenges, some of which are easier to solve than others.
How to Do a Webinar: Content and Planning Considerations – EverZippy Review
1. Settle on a Specific Idea
Resist the temptation to organize the most epic webinar of a general topic. Instead, choose a very specific content idea that you can elaborate on. This makes it easier to focus on the subject and minimize the chance of tangent lines. For example, instead of focusing on a webinar about paid search – a hugely broad topic – on a specific topic, such as bid management strategies.
Choosing a topic for a marketing presentation is not always as easy as it sounds and sometimes things don’t go the way you think they will be.
2. Choose the Right Speakers
Webinars must be hosted by skilled, expert experts in their field. How else can you expect them to speak authoritatively about your chosen subject? When selecting potential presenters for your webinar, make sure that the person you choose knows the subject inside out and can talk comfortably on the camera. Subject-specific expertise is especially important for asking unexpected questions, which will almost certainly happen quickly.
3. Pick the Right Webinar Format
Before you start creating your slide series (and I know how much you want to start), you need to choose the right format for the topic you choose. Is your webinar hosted by one presenter? Will it be an interview in Q&A style webinar with two speakers? A panel discussion with countless guests and a moderator? The complexity of the subject you choose and the availability of sufficiently qualified speakers should determine your choice of format.
4. Think About SEO and Promotion
The fact that you have chosen a webinar with great content and expert speakers does not mean that people can find it effortlessly. Once you have determined an idea, consider whether your topic has solid search capabilities. Also consider content promotion and how to publish your webinar. Are you going to e-mail existing customers with a link to the invitation? Promote via social media? What about co-marketing opportunities with trusted partners – what do they do to promote it? These are all questions that you must ask before you actually produce your webinar.
5. Create a Kick-Ass Slide Deck
Have you ever attended a meeting in which someone simply reads from a series of boring PowerPoint slides? Do you remember how boring it was? Don’t make the same mistake with your webinar sliding deck. Your deck must reinforce and emphasize the points you want to make in your script (more on this) – this should NOT be the script itself. Make a backup of your points with as much data and evidence as possible and make it entertaining. Remember that your audience will be watching you or your slides, so don’t bore them with a dry, boring slide series.
6. Write a Powerful Script
Without a script your webinar is almost certainly doomed to fail. Even the most experienced webinar producers and hosts rely on scripts, because talking for up to an hour, even about something you are passionate and knowledgeable about, is hard work.
A script is your compass, map and GPS in one. It helps you stay on the topic and make time tracking much easier. Some people find it useful to work on their slide deck and script at the same time to prevent repetition and to minimize the risks of easy reading of their slides.
How to Do a Webinar: Technical Considerations * EverZippy Review
7. Choose the Right Webinar Platform
There are various webinar platforms to choose from, each with their own advantages and disadvantages. Until recently we used GoToWebinar from Citrix. While this is a solid choice for smaller webinars, the limitations (such as a hard limit of 1,000 participants and lack of support for integrated content management) have prompted us to look for a better solution. Now we use GoToWebcast, another Citrix product that offers more features and allows us to host larger, more interactive webinars. The size of your company and your list of participants determine how robust your hosting solution should be.
8. Test Your Campaign Tracking
Webinars can be an excellent tool for generating leads, but only if you set them up properly and test your campaign tracking parameters in advance.
“Make a checklist of the steps you need to perform,” says Chris. “Ask yourself questions such as:” Do I have to set up tracking links for my offers? Is this webinar for my clients or prospects? Is the live time of the webinar only suitable for a specific time zone? “Once you have determined targeting and segmentation, you can concentrate on the logistics steps.
9. Use Headset Microphones or a Land Line Phone
Few things will ruin a webinar faster than poor quality audio. Do not rely on built-in microphones on your laptop – the resulting audio can be thin, distorted or weak even if you have decent hardware. Use wired headset microphones instead to ensure that everything your presenters say is clear.
10. Manage a Test Webinar with EverZippy
Whatever you do, do not assume that everything runs smoothly during the live webinar without first testing your equipment. Enter at least a few days before the live event to ensure that everyone knows what they are doing and that all your stuff is working properly.
11. Maintain Backup Batteries / Power Cables Handy
If you cannot use power cords for your hardware, make sure that not only all laptop batteries are fully charged before the broadcast, but that you have at least one spare battery available for each device. Do not run the risk that an empty or defective battery will ruin your webinar!
12. Prepare Your Studio Space use EverZippy
If you host your webinar from a home office, make sure your children / pets / neighbors do not interfere or make noise during the webinar. If you manage the webinar from your office, you can find a quiet room with a door where you will not be disturbed. Keep your studio space clean and clutter-free and switch off your computer notifications, mobile phone and anything else that you or your audience could distract during the webinar.
13. Enlist a Technical Agent
During the webinar, you or your presenters must focus on delivering a great presentation. The last thing to worry about are technical issues. With this in mind, seek the help of an assistant who can resolve technical issues when they arise, moderate comments, and other tasks that could derail the presenter.
14. Be Early
Ever bothered to linger for a webinar that started late? Me neither. Make sure you are ready to start at least 10 minutes before the scheduled start of the webinaris, or even earlier if you can. This helps get things going quickly and can help you feel more relaxed when it’s time to get started.
15. Agree That Things May be Wrong
No matter how much you prepare, things can – and WILL – go wrong. Come to terms with this and not stress too much.
Some Final Tips on Running a Webinar using EverZippy Review
It is impossible to prepare for every possible event when producing a webinar, but there are a few things that Kate and Chris recommend doing every time to ensure that everything runs as smoothly as possible:
- ALWAYS do a dry run. Does not matter what. Even if your speakers don’t want that. Just do it.
- Do not trust the internet; make sure you call from a landline instead of using the microphone on your computer.
- Use survey questions to engage your audience.Start promoting at least 7 days in advance.
- Place presenter bios on your registration page. It adds credibility. Headshots are fun too.
- A / B test and optimize your registration page and e-mail invitations.